brand, UX & design discovery and strategy
Online Fundraising Platform
Action Connected is a groundbreaking, online fundraising platform promoting an equal partnership between funders, implementers and beneficiaries, taking a stand for efficiency, sustainability and accountability, revolutionizing the fundraising process.
Collaborating with Gracely, Tatjana was brought on to facilitate and define the UX, brand and design strategy for Action Connected.
- Brand definitions
- User segments, user profiles, user goals and needs
- User summary
- Business, brand, user goals and objectives
- User Stories
- Visual competitive landscape
- Define design likes and dislikes
UX, BRAND AND DESIGN DISCOVERY
Logo STYLE GUIDE