Conscious Capitalism LA
brand discovery and design strategy
Leading with Consciousness
Conscious Capitalism is an international movement. The conscious business movement in the US emerged from the theory of corporate social responsibility, and pushes for “values-based,” economic values where values represent social and environmental concerns at both global and local scales.
Collaborating with Gracely, Tatjana facilitated the UX strategy, user stories, visual storyline, and design direction for the Conscious Capitalism Chapter in LA.
- UX Discovery phase
- Define goals and objectives
- Visual storyline
- Design direction