brand and user discovery | UX & Design strategy | creative brief
As the project manager and UX facilitation assistant, Tatjana was part of a large team collaborating on UX and creative design projects upleveling her skills from traditional print and packaging graphic design into strategic UX facilitation.
Her main contribution was during the discovery phase, exploring and defining the business, brand, and user goals and needs, synthesizing the creative brief and establishing a visual design direction.
Customer and brand discovery
Business, brand, user goals, and objectives discovery
User profile, user summary, user stories, website features
Value proposition and brand statement
Competitive design landscape
Creative art and design direction
discovery phase | creative brief | design direction